We are proud to offer Champions to empower athletes to reach their full potential while contributing to a positive culture in sports. The language of Captain and Poet immediately activates their Champion Within – unlocking the added edge of self-awareness and self-leadership. The result? Coaches better understand players, athletes are more confident, resilient and coachable, teams are more cohesive, and everyone is empowered to reach their full potential together.
This isn’t just a performance strategy.
It’s a new way to coach, play, and lead.
Champions enables coaches to have more impact on player mindsets, optimize team dynamics, and access untapped leadership potential on the bench by working with the whole athlete. The premise of the program is that we each have a unique Captain and Poet inside that, in partnership, enable us to be our best selves. Understanding the Captain and Poet deepens self-awareness by defining, and activating their inner champion – unlocking an added edge for both individual and team performance.
Athletes gain insight into their unique strengths and orientation to the game, alongside greater understanding of others. When the Captain and Poet operate in partnership, they create a powerful formula for engagement. The observant Poet and decisive Captain gains confidence as a goalie. The empathetic Poet and goal-oriented Captain encourages others to be their best. The values-driven Poet and ambitious Captain becomes the driver of team culture. When mental, emotional, attitudinal, and behavioural attributes align performance is elevated from within.
Whether the focus is on strengthening individual contribution, teamwork and leadership capabilities, or enhancing well-being, inclusion, and belonging, Champions is designed to ignite the potential in everyone to augment overall performance.
“Captains and poets gave our u13 girls a meaningful opportunity to open up, reflect, and better understand themselves all while strengthening the bond they already share as a group! It was very insightful for me as the coach to listen to individuals and how they see themselves - it will drive my approach to coaching going forward.”
"Also quick note as a parent (my daughter attended the session). Before I could even ask her how it was she volunteered “the session was really great! I think it even helped me on the ice” so I just wanted to say a big thank you to everyone that was involved with this. This was a great program for our skaters and I am grateful we were able to offer it!"
"This was the most engagement we have had in a virtual workshop."
"The Captains and Poets workshop gave our players a stronger sense of self and an understanding of their superpowers; what gifts they bring to the team and how they can help the team be more successful. They left the room standing taller and feeling prouder. Thank you for guiding them through the journey, Jennifer."
"I just wanted to express our sincere appreciation and gratitude. Our team thoroughly enjoyed the discussion. As a coach it was worth every moment. I only wish I had this when I was younger, tremendous insight for my way forward in life."
“The workshop was exactly what we were looking for! Our athletes gained a deeper understanding of themselves and each other, recognizing that everyone is unique and that differences make our team stronger when embraced. Learning that each of us has a Captain and a Poet shaping our emotions and decisions will help this team grow even stronger moving forward.”
"Captains & Poets gave our counsellors a deeper understanding of their authentic leadership style, how to collaborate with others to create the best possible experience for our campers — and most importantly, how they can show up more fully for the children in their care."
"This workshop was so inspiring and I will carry it with me forever. 🩷"
"Once again it was a great workshop and Captains and poets gave our u13 girls a meaningful opportunity to open up, reflect, and better understand themselves all while strengthening the bond they already share as a group! It was very insightful for me as the coach to listen to individuals and how they see themselves - it will drive my approach to coaching going forward.”
"We were inspired! Hearing participants say they loved it, learned a lot and then tell their parents all about it - it had a BIG impact! That's what matters in sport and how we build momentum!"
"This experience has honestly been an eye opener to who I am and who I can become. I now see myself as more of a confident leader."
"Highly recommended workshop for teenager athletes. We can see the changes in our team already:)"
"The Coaching Workshop provided invaluable tools to enhance team dynamics, foster leadership, and nurture emotional intelligence in our athletes. This unique approach resonated deeply with our coaches, offering fresh perspectives on athlete development both on and off the field. I highly recommend this workshop to anyone looking to elevate their coaching strategies and create a more empowering environment for their athletes."
"If you are looking to not only supplement, but bolster your athletics program in any organization, you can find value and confidence in the programming offered by Jennifer and her team at Captains & Poets. Their professionalism, knowledge, and ability to connect with specific teams and students creates potential for stronger team cohesion and individual success. If everyone embraced their authentic, wonderful selves into the world, we would all have our balanced captains and poets helping us to realize our own potential, as well as the dreams of those around us."
"If you are looking to supplement or bolster your athletics program, you can find value and confidence in the programming offered by Captains & Poets. Their professionalism, knowledge, and ability to connect with specific teams and students creates potential for stronger team cohesion and individual success. They help us to realize our own potential as individual athletes and coaches, as well as the dreams of those around us."
"Captains & Poets helps us to realize our own potential as individual athletes and coaches, as well as the dreams of those around us."
"The Captains and Poets workshop applies to all sports and activities. It is very interesting and something everyone should know about."
"I highly recommend this program as an excellent opportunity for athletes."
"I thought I knew myself before, but this unlocked a whole new part I didn’t realize was there."
“Discovering my Captain and Poet archetypes has been one of the most transformative experiences of my life. In a single Discovery Session, the framework revealed my inner strengths and aspirations along with parts of myself I couldn’t name before, bringing clarity, validation, and profound insight. The Captain and Poet lens has helped me understand my strengths and aspirations in a way nothing else ever has. This framework offers a remarkably transformative pathway to discovering your most authentic self.”
"Young athletes don’t know themselves as well as they could. They can sometimes be driven by ego. This can prevent them from being able to face challenges and conflict in healthy ways. It also impacts teamwork. We don’t create a space to acknowledge emotions or get to know individual players much in sports. If coaches understood players more, they would know how to approach them in different situations and be able to support their development more. This would then open players up to share things that are on their mind."
Being an effective team means everyone bringing their best. Discover your unique Captain and Poet to harness your natural strengths, become more self-aware, and better align to your team. Harness untapped leadership potential on the bench and build a championship culture where everyone thrives.
Being a leader demands you be a role model for others, navigate challenges, and elevate your team’s performance. Uncover your authentic leadership style and learn to engage everyone on your team to create a championship culture where everyone contributes to team success.
Identify your innate “Captain and Poet” coaching style and expand your coaching toolkit to pivot to the needs of individual athletes. Learn to better harness coachable moments, identity untapped potential, and heighten connection and engagement on your team.
We all want our kids to bring their best while experiencing a sense of well-being and belonging. Learn a shared language to support a positive culture on your child’s team. Understand your child’s unique strengths to build self-awareness, confidence, and resilience on and off the field.
