NATIONAL Public Relations Partners with Captains & Poets

NATIONAL has partnered with Captains & Poets, a Canadian organization that is revolutionizing education at home and around the world, to support its brand awareness efforts. Captains & Poets has developed a ground-breaking Kindergarten to Grade 12 program aligned to provincial curriculum that focuses on teaching children to be their true authentic selves and to create a happier and more equitable world. As the world continues to navigate through an on-going pandemic, the inclusion-based programming seeks to encourage kids to develop a healthy sense of connection and belonging.

As the agency of record, NATIONAL will work to raise awareness of Captains & Poets’ transformational curriculum as an important resource for teachers and students across the country and internationally.

“At NATIONAL, we are committed to supporting companies that are working to make a positive contribution to Canadian society. We are excited to support Captains & Poets and their efforts to develop curriculum that fosters diversity, equality and inclusion,” says Gillian Smith, Managing Partner – Toronto, NATIONAL Public Relations.

“We are excited to partner with National to launch our message in a more powerful way and to support educators to reach more young people at this time. We believe young people have everything within them to be resourceful, whole human beings and to thrive as they navigate the journey to adulthood. By igniting what is naturally authentic and innate within them we empower them with a sense of purpose and agency in the world – which is more important than ever in these complex times,” says Jennifer Johnson, Co-Founder, Captains & Poets.

About Captains & Poets

Captains & Poets is a Canadian organization that aims to prioritize the focus on self-awareness and wellbeing in education while advocating for discussions about inclusion and belonging with children at an earlier age in the classroom. The organization strives to develop and inspire young people to be responsible, caring and actively engaged global citizens.


NATIONAL Public Relations connects clients to the people who matter most; delivering the right message, at the right time. Grounded in research, insight and deep sector understanding, we bring together teams of discipline experts from across our network to provide creative communications solutions that move people in thought and actions. For 45 years, NATIONAL has been at the centre of issues and industries that matter, leading change for today and tomorrow.

NATIONAL is Canada’s leading public relations firm, servicing clients across a wide range of sectors, with offices in Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec City, Saint John, Halifax and St. John’s. NATIONAL Public Relations is an AVENIR GLOBAL company, among the top 15 largest communication firms in the world with offices in 23 locations across Canada, the U.S., Europe and the Middle East, and part of RES PUBLICA Consulting Group. NATIONAL is affiliated internationally with public relations firm BCW, a WPP company.

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